Investing has become much easier over the years thanks to the popularity of robo-advisors. Rather than working with a financial advisor, a robo-investing uses algorithms to make a wealth management plan for each investor.
There are many advantages to using these services. They’re usually less expensive than hiring a financial advisor, and you can start investing in the stock market even if you don’t have much money to start with.
So if you’re looking for an easy, inexpensive way to get started with investing, robo-advisors could be a great option for you. Let’s look at the top 12 robo-advisors, and you can see which matches your investment strategy.
The Top 12 Robo-Advisors
Here is an overview of our top picks for robo-advisors, as well as a brief explanation about what we like about each one:
- Wealthfront: Wealthfront is one of the best overall options for investors. The company will create a personalized portfolio based on your level of risk tolerance and it offers 11 different asset classes. They also offer tax-loss harvesting for all accounts, regardless of size.
- Ally Invest: Ally Invest is a good option for new investors that want a low account minimum and no trading commissions. The company has a robust online platform and a variety of research-based tools for you to use.
- Betterment: Betterment focuses on goal-based investing that is tailored to your personal milestones. They offer financial advice based on your goals, age, and savings timeline.
- Vanguard: Vanguard is one of the largest investment management companies in the country. Its robo-advisor service isn’t completely automated, so you’ll still gain access to Vanguard personal advisor services, but at a much lower cost.
- Personal Capital: Personal Capital is a good option for more advanced investors due to its high minimum balance. But anyone can access the company’s account management tools for free, and investors gain access to a team of financial advisors. It mostly recommends individual stocks to minimize expenses and taxes and also offers tax-loss harvesting.
- M1 Finance: M1 Finance is a free investing tool that allows fractional share investing. There are no hidden fees, so you can invest your money commission-free. There is also an option to borrow against your portfolio in the future.
- Ellevest: Ellevest is one of the best investment options for socially responsible investing. You can invest in companies that align with your values while still paying low fees.
- FutureAdvisor: FutureAdvisor offers free tools and robust customer support. However, it does have higher fees and a higher account minimum than what other robo-advisors require.
- Facet Wealth: Facet Wealth is designed for people who want some personalized involvement, but can’t afford to pay for a traditional financial advisor. They offer comprehensive financial planning with no upfront setup fees.
- Bloom: Bloom focuses on retirement savings like 401(k)s and IRAs. There’s no minimum account balance required, and the company charges a flat yearly management fee, regardless of how large or small your account is.
- SoFi Automated Investing: SoFi Automated Investing doesn’t charge a management fee, and there is a low minimum balance requirement to get started. They offer automatic rebalancing, access to financial planners, and robust customer service.
- Wealthsimple: Wealthsimple is another robo-investor service that focuses on value-based investors. There’s no minimum investment to get started, and you get access to socially responsible investment options.
A Side-By-Side Comparison
Listed below is a side-by-side overview of what robo-investor has to offer.
|Wealthfront||0.25%||$5,000 in assets managed for free||$500|
|Betterment||0.25%||A year of free management||$0|
|Vanguard||0.30%||No promotions offered||$50,000|
|Ellevest||0.25%||Possible $750 cash bonus||$0|
|Ally Invest||0.0%||No promotions offered||$100|
|M1 Finance||0.0%||No promotions offered||$0|
|FutureAdvisor||0.50%||Three months of free management||$10,000|
|Personal Capital||0.49%-0.89%||No promotions offered||$100,000|
|Facet Wealth||$480 per year or more||No promotions offered||$0|
|Bloom||$10 per month||$10 off first year||$0|
|SoFi Automated Investing||0.0%||Free career counseling and loan discounts||$100|
|Wealthsimple||0.40%-0.50%||$10,000 in assets managed for free||$0|
What is a robo-advisor and how does it work?
A robo-advisor is an automated wealth management service. This service uses an algorithm to create an investment portfolio for you, though some services incorporate financial advisors as well.
Robo-advisors are a good option for anyone that wants to start investing but can’t afford a portfolio management firm. Or if you just want to take a hands-off approach to financial planning, robo-investing is a great choice for asset allocation. These services typically have low management fees and require low account minimum balances.
So if you don’t have tens of thousands of dollars at your disposable but still want to start building an investment portfolio, using a robo-advisor has a much lower barrier to entry. There are many online services available on the market, but the 12 listed above stand out from the pack.
What Should You Look For In a Robo-Advisor?
Now that you understand what robo-advisors are and have 12 strong recommendations, how do you know which one you should pick? Here are five things you should keep in mind when you’re considering different services.
- Fees: Many robo-advisor services will charge an annual fee. This is usually calculated at a percentage of your total assets. You should make sure you understand the management fee structure because this will cut into your earnings.
- Type of accounts offered: You should make sure you have a general understanding of the different accounts offered. For instance, retirement accounts like Roth IRAs and 401(k)s will have limits on how much you can contribute each year. Make sure you understand the different accounts offered and how it benefits your financial goals.
- Investments: It’s a good idea to familiarize yourself with the types of investments offered. For instance, many robo-advisors offer low-cost index funds, mutual funds, and ETFs. You should make sure that you like the accounts being offered and that they are fairly low cost.
- Rebalancing: Since your portfolio will fluctuate, over time, it’s easy for it to become out-of-sync with your overall investing goals. You should look for a company that regularly checks for rebalancing opportunities.
- Access to financial advisors: And finally, one of the benefits of using a robo-advisor is that it’s a hands-off approach to investing. But some robo-advisors do offer access to a certified financial planner, and there are many benefits of this. Having a financial planner involved brings a human element to your portfolio and makes it more personalized.
If you’re looking for a low-cost, easy way to start investing, then using a robo advisor could be a good option for you. Each of the 12 services outlined in this article is a good option for you to consider. Just make sure you are clear on your goals, understand the services being offered, and know how much you could end up paying in fees before you open an account.