Ulta Beauty offers two credit cards under the Ulta Beauty Rewards program, and the card you qualify for depends on your credit profile.
The Ulta Beauty Rewards Credit Card is a closed-loop store card that works only at Ulta Beauty locations and their website. The Ultamate Rewards Mastercard works anywhere Mastercard is accepted and adds earning on purchases outside of Ulta. Both are issued by Comenity Bank, and a single application determines which version you receive.

For beauty shoppers who already spend regularly at Ulta, either card adds value to purchases they’d be making anyway. Here’s what credit score you’ll need, what Comenity Bank evaluates, and how the two cards compare before you apply.
Recommended Credit Score for the Ulta Credit Card
The store-only Ulta Beauty Rewards Credit Card generally requires a credit score of 640 or higher. The Ultamate Rewards Mastercard, with its broader network acceptance, typically requires a credit score closer to 660 to 680.
Comenity Bank’s automated review determines which version you qualify for based on your credit profile. A stronger credit score doesn’t just improve your odds of getting the Mastercard version, it also tends to produce a higher starting credit limit on whichever card you receive.
What the Ulta Cards Actually Deliver
Both cards earn 2 points per dollar spent at Ulta Beauty, with points accumulating in the Ultamate Rewards program. New cardmembers receive 20% off their first purchase, which is a meaningful welcome benefit for anyone planning a significant haul around the time of application.
The Ultamate Rewards Mastercard extends earning to purchases outside of Ulta, adding points on everyday spending that the store card doesn’t capture. For Ulta shoppers who want a card that does double duty at Ulta and elsewhere, the Mastercard version delivers more total value than the store card.
Points in the Ultamate Rewards program convert to Ulta cash that can be applied toward future purchases. The conversion rate and redemption thresholds are worth reviewing before applying, since point value varies depending on your membership tier within the broader Ultamate Rewards loyalty program.
What Else Does Comenity Bank Look At?
Comenity Bank’s review process for the Ulta cards follows their standard approach across their retail card portfolio. These factors carry the most weight alongside your credit score:
- Prior Comenity history: Comenity maintains internal records across all their issued cards. A prior account in good standing with any Comenity product supports this application, while a negative history can affect the outcome regardless of your current credit score. This is the most Comenity-specific factor and worth checking before you apply.
- Income relative to existing debt: Comenity wants to see that your monthly obligations leave room for a new credit line. A lower debt-to-income ratio makes the application more straightforward.
- Recent payment behavior: The past twelve months carry more weight than your overall credit history. A late payment during that window raises concerns even when the credit score is in qualifying range.
- Credit utilization: High balances relative to your available credit limits suggest financial strain. Getting total utilization below 30% before applying strengthens both your credit score and your overall profile.
- Active derogatory marks: An open collection account is one of the most common denial reasons at this credit tier. Settling it before applying removes that obstacle from Comenity’s review.
How to Strengthen Your Application Before Applying
These steps address the factors Comenity Bank weighs most heavily for the Ulta cards:
- Check your prior Comenity history first: If you’ve had a negative account with any Comenity product, address that before applying. Their internal records are the most Comenity-specific preparation step you can take and carry more weight here than at most other issuers.
- Time your application around the 20% welcome discount: The new cardmember benefit applies to your first purchase. Applying when you have a planned Ulta purchase ready to go maximizes the welcome offer’s immediate value.
- Pay down your most utilized credit card account: That account suppresses your credit score more than any other single balance. Targeting it specifically produces a faster improvement than spreading payments evenly.
- Build a recent streak of on-time payments: Six consecutive months of on-time payments across all accounts presents a compelling picture to Comenity’s automated review regardless of what came before.
- Pull all three credit reports and dispute errors: Equifax, Experian, and TransUnion each maintain independent credit reports. An inaccurate negative item on one won’t automatically appear on the others.
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Bottom Line
The Ulta Beauty credit card program gives regular Ulta shoppers a way to earn points on beauty purchases and access member benefits without paying an annual fee. A credit score around 640 puts you in range for the store card, while 660 to 680 or above gives you a realistic shot at the Mastercard version.
Check your prior Comenity history before applying, time your application around a planned purchase to capture the 20% welcome discount, and let your credit score guide which version you’re realistically targeting. Those three steps set you up for the strongest possible outcome from a single application.